CGI render
The image before AI.
Accurate. Technically correct. Doesn’t yet pass as photography.
real photograph?
With AI enhancement.
Same geometry. Same specification. Light, atmosphere, depth, and surface character — elevated.
The principle
Enhancement, not erasure.
Never generation.
AI enhancement is the studio standard — applied to every image we produce, regardless of which service you commissioned. It isn’t an add-on. It isn’t a filter. It’s the final stage of a production workflow that’s been designed around it from the first model build.
The CGI render is the foundation. The AI layer is what makes it indistinguishable from photography. Without an accurate model underneath, AI imagery has tells. With 24 years of craft underneath, it doesn’t.
How the treatment is calibrated
The layer varies.
The standard doesn’t.
Different image types call for different levels of enhancement. Product stills need precision and restraint. Architectural visualisation calls for atmosphere and depth. Interior imagery needs surface richness. Animation needs frame-by-frame consistency across the whole sequence. One principle governs all of it: anything specified stays exactly as specified.
image type
Product CGI stills
enhancement applied
Surface character, lighting quality, subtle depth and shadow
what stays locked
Exact finish, brand colour, material specification, geometric detail
image type
Interior visualisation
enhancement applied
Light quality, atmospheric depth, material richness, surface softness
what stays locked
Room layout, specified products, exact finishes, named SKUs
image type
Architectural CGI
enhancement applied
Sky, atmosphere, ambient light, weather tone, populated scenes
what stays locked
Building geometry, window positions, material specifications, site data