Service · Kitchen CGI

Kitchen imagery for
everything in the room.
Not just the cabinets.

6 service types

Ranges, appliances, taps and sinks, layout CGI, animation, and AI composite work

2+ decades

In CGI. Kitchen clients have been with us from the beginning of this industry

100s

Of assets produced per range build — all from one environment, one build cost

Kitchen CGI · Full room environment with appliances
What we do

Most kitchen CGI studios do cabinets.
We do the whole kitchen brief.

Kitchen marketing needs more than a room full of units. It needs the integrated oven to read correctly inside the housing. The tap to photograph like the premium product it is. The drawer to open on camera for the website tour. The layout to adapt from galley to island without a new studio day.

We cover all of it — from national range manufacturers needing hundreds of assets per season, to tap and sink brands who need product-hero CGI that competes with studio photography.

The 3D environment we build for a kitchen is a permanent production asset. Once it exists, every finish, every layout variant, every appliance swap, every animated sequence comes from the same base. The work compounds — and the cost per image falls every time you use it.

This page covers the full scope of what we do in kitchen. If your brief doesn’t sit neatly in a category, talk to us — it probably still fits.

Full kitchen offer

Six things we do in kitchen CGI.

Kitchen is our deepest sector. The offer has grown over 24 years to cover every visual need a kitchen brand or agency team brings us. Here is the full scope.

01

Kitchen range and layout imagery

The core offer — full room environments showing cabinet ranges across finishes, colourways, and configurations. Every layout from galley to island. Every finish from gloss white to painted shaker. Built once, rendered across an entire season’s asset list.

Range launches

Layout exploration

Finish variants

Catalogue stills

Brochure scenes

02

Appliances in situ

Integrated and freestanding appliances modelled precisely and placed within the kitchen environment. Range cookers, integrated ovens, fridge-freezers, built-in microwaves, extractor hoods — each built to spec, lit to read, and rendered in context. Works for appliance brand co-op as well as kitchen range campaigns.

Integrated appliances

Freestanding ranges

Extractor hoods

Brand co-op

03

Smaller domestic appliances and objects

Kettles, toasters, coffee machines, food processors, stand mixers — the countertop products that populate a styled kitchen scene. Placed and lit within the environment to sell both the room and the product. Also standalone hero renders for product marketing.

Countertop appliances

Hero renders

In-situ placement

Lifestyle styling

04

Kitchen taps and sinks

A specialist sub-offer for tap and sink manufacturers. Taps are precision-engineered products — chrome, brushed, matte black, rose gold. CGI handles materials that photography handles poorly and does it consistently across a full finish range. Full section below.

Finish variants

Hero photography

In-situ scenes

Manufacturer briefs

05

Animation and motion

Drawer and door opens, appliance demonstrations, kitchen tours, and configurator sequences. Animation built from the same CGI environment as the stills — no separate build, no second cost. Full motion section below.

Door and drawer opens

Kitchen tours

Configurator sequences

MP4 and 4K

06

CGI and AI composite imagery

Using AI to rapidly generate interior environment variations around a CGI kitchen — different room contexts, seasonal dressing, regional styling, alternative architectural settings. A high-volume output route for brands who need diverse lifestyle imagery without individual room builds for each variant.

Environment variations

Seasonal dressing

High-volume output

AI composite

Specialist offer

Taps and sinks.
A brief most CGI studios don’t know how to take.

Tap manufacturers need product-hero CGI that handles chrome, brushed nickel, matte black, and rose gold finishes consistently across an entire range — and does it at a quality level that competes with studio photography. We specialise in this.

Finishes

Chrome, brushed, matte black, rose gold, gunmetal — all from one model

Output types

Pure product heroes, worktop context, in-kitchen placement

Audience

Tap and sink manufacturers, plumbing brands, kitchen retailers

Scale

Single product to full range — same brief structure

Discuss a tap brief
Motion and animation

The kitchen that moves. From the same build as the stills.

Animation in kitchen CGI has two jobs: demonstrating how the product works, and creating immersive room tours for web and social. Both use the 3D environment already built for stills — there is no second build, no second cost.

Drawer and door opens

Soft-close drawers, bifold wall units, integrated appliance doors — animated with precise easing and lighting that shifts as surfaces move. Shows off mechanism quality as much as finish.

MP4 · Loop or one-shot

Kitchen room tours

Smooth camera moves through the kitchen environment — hero flythrough, zone-by-zone reveals, worktop-level details. Shot and paced to work on website hero sections and social channels.

MP4 · 15–60 seconds

Configurator sequences

Stills sequences for web kitchen planners — one image per selection state, produced consistently so finish and layout changes feel smooth in the UI. Alternative to a real-time 3D engine when budget doesn’t support one.

PNG sequence · Any state

Appliance and product demos

Oven door opens, induction zones activate, extraction rises, tap arcs into life. Short-form animation isolating a specific product feature — used in social, in retailer point-of-sale, and in launch campaigns.

MP4 · 5–15 seconds
How it works with the stills

Animation from the same 3D scene — no rebuild, no second project cost.

When stills and animation come from the same brief, the 3D environment already exists by the time animation is set up. Camera paths, lighting, and product geometry are all established. The animation adds production time, not model build time.

Stills and animation can be briefed together or sequentially — same 3D asset either way

Multiple animation outputs from one scene — a door open, a tour, and a social cut all in one pass

Deliverables to spec: MP4, MOV, GIF, frame sequences, or platform-optimised exports

Timing and easing matched to brand guidelines or provided reference

Selected kitchen work

A few examples of images from our interior archives.

who its for

Kitchen brands. Appliance brands. Tap/sink manufacturers. And the agencies working with all of them.

The kitchen CGI brief arrives from different directions. These are the four types of client we do this work for.

01

National kitchen manufacturers

Multi-range brands with seasonal catalogues, retail network assets, and co-op programmes. Volume is the brief. The build cost amortises quickly and the asset library compounds year on year.

02

Tap, sink, and appliance manufacturers

Brands whose product is photographed as a standalone or in a kitchen context. CGI handles finish variety and product precision better than studio photography — and does it consistently across the entire range in one project.

03

Trade kitchen and retail brands

Brands supplying kitchen studios, showrooms, and merchant networks. Brochure, web, and dealer co-op assets from the same source. Consistent quality across every output format without a new shoot for each.

04

Agencies managing kitchen accounts

Marketing leads who need volume imagery on agency timelines. We work directly with agency teams as a production partner — brief in, assets out, no coordination overhead the client doesn’t need.

7-10

Days to first draft renders

Fast first output. Faster from there.

A kitchen build typically produces first draft renders 7–10 working days from approved brief. Subsequent variants — new finish, new layout, new angle — turn around in hours from the same scene.

Cost per image over time

The build cost spreads across everything that follows.

The 3D scene built for the first project is an asset you own. Every subsequent render — this season, next season, dealer co-op, configurator — uses the same base. Cost per image falls continuously.

2+

decades in kitchen CGI

Kitchen has been our core brief since the beginning.

From early-generation kitchen renders to full AI-assisted composite imagery, we have worked through every shift in what kitchen CGI looks like. The output quality shows it.

From a kitchen client

Proof, not promises.

  • “The images are fantastic. Can I just thank you and the team for turning these around at such short notice — much appreciated.”
    Client Director
    National manufacturer
Common questions

Things kitchen teams ask first.

Six questions that come up in nearly every first conversation. If yours isn’t here, ask.

Yes. Every image leaves us having passed three checks: would it pass as a real photograph, does it prove craft to a sceptical buyer, does it look like a world-class studio made it. If any answer is no, it does not go out. The 24 years of CGI craft is what makes this work — not the software.

Ideally: CAD files of the cabinet ranges, material samples or specs (door finishes, worktops, handles, appliances), and a brief description of the campaign or asset use. If CAD doesn’t exist, we can work from technical drawings, dimensioned sketches, or reference photography. We’ll tell you in the first call what’s missing and what’s workable.

A typical kitchen range build is two to three weeks for the model. First draft renders follow within 7–10 working days of build sign-off. Subsequent variants — finish changes, layout swaps, new angles — render in hours from the same scene. The first project carries the build cost. Every project after that is faster and cheaper.

Yes. We routinely work into existing brand guidelines — matching lighting style, camera height, prop direction, and overall mood. Send your existing kitchen photography as reference and we’ll calibrate the CGI to sit alongside it without a visible break. Over time, the CGI usually replaces the photography entirely.

Yes. Tap and sink CGI is a specialist brief — metallic finishes, reflections, water effects, and precise product geometry all require a higher level of material craft than a standard room scene. We have a dedicated offer for tap and sink manufacturers. Chrome, brushed nickel, matte black, rose gold, gunmetal — all produced consistently from the same model, across the full range.

Yes — and animation from the same 3D scene as the stills adds significantly less cost than a standalone animation project. We produce door and drawer opens, kitchen tours, configurator sequences, and appliance feature demos. Everything uses the environment already built for your still imagery. Brief animation alongside stills or return to it later — the scene is still there.

Start a kitchen project

New range to launch?
Taps, sinks, or appliances to shoot?

Send us what you have — CAD files, specs, samples, or a brief. Fixed quote within two working days.

Start a project See more of our work