Service · Furniture CGI

Every piece. Every finish.
Every configuration.

Five service areas. All built on 24 years of CGI craft. All capable of replacing photography at volume — from a single product shot to a full national campaign.

Three-seat sofa · velvet upholstery · scene composite
What we do

All-encompassing furniture imagery — from full-range catalogue builds to the single piece that needs the right room.

Furniture sells on two things: how it sits in a space, and how every option compares. The first needs a scene that flatters. The second needs every variant photographed identically — same angle, same light, same setting — across hundreds of SKUs.

Most furniture brands handle one of these well. The lifestyle shoot is good. The catalogue shots are flat. Or the catalogue is consistent and the lifestyle imagery never quite ships. CGI does both. From the same model.

We model the piece once. Then render it in the configurations that matter — every fabric, every leg style, every size, every seat layout — placed in scenes built to suit the product. Sofas in living rooms. Dining sets around tables. Occasional pieces in corners that show them off properly.

01 · Range build

Full SKU library across every finish and size.

Every fabric, every wood tone, every configuration — rendered from the same scene at the same camera. The result is a complete catalogue where every product reads consistently against the next. SKU listings, swatch grids, configurator-ready stills.

Typical scope

100—500 SKUs

Best for

Sofa, dining, bed ranges

02 · Configuration imagery

Every layout, every modular combination.

Modular sofas, sectional ranges, and chair-and-ottoman combinations imaged in every configuration the customer can buy. Two-seat. Three-seat. Corner left. Corner right. Chaise. Modular block. All in the same room, the same light.

Typical scope

8—40 configurations

Best for

Modular and sectional

03 · Single-piece scenes

One product. The right room. A scene built around it.

For pieces that need to lead — a launch chair, a statement table, an occasional piece for a brand campaign. We build a scene specifically for the product. Right architecture, right styling, right light. The kind of image a single piece deserves to anchor.

Typical scope

1—4 hero scenes

Best for

Launch and campaign

04 · Occasional and accent

Side tables, lamps, accessories — in context.

Smaller pieces that need to show how they live in a room. Plain-background shots for catalogue and listings, then in-scene composites that give the piece character. Useful as standalone product or as supporting cast in larger range imagery.

Typical scope

10—80 pieces

Best for

Accessory and accent ranges

How a range gets imaged

Build the model.
Build the scene. Render the range.

A range of 200 SKUs is not 200 separate shoots. It is one scene built carefully, then populated. Every variant lit identically. Every image consistent with the next. The range reads as a range.

01

Model the piece

Geometry built once — frame, cushion, leg, joinery. Materials built as a library: every fabric, every finish, every leg option ready to swap.

02

Build the scene

A room built to flatter the product. Architecture, light direction, floor, props. The scene is locked once — every variant renders into it.

03

Render the variants

Every fabric, every size, every configuration rendered into the same scene. Identical light, identical angle. The catalogue holds together because the source data does.

200+
SKUs from one model
1
Scene · every variant
4—8
Weeks · brief to delivery
2+
decades in commercial CGI
Who it’s for

Furniture manufacturers, retailers, and the brands that supply them.

01

Furniture manufacturers

Sofa, chair, dining, bedroom — full-range producers launching new collections or rebuilding existing catalogues across every finish and size.

02

Furniture retailers and online sellers

National and online retailers needing consistent imagery across thousands of SKUs from multiple suppliers — built to a single visual standard.

03

Designer and contract furniture brands

Premium and design-led brands launching one-off pieces, limited editions, or signature collections that need a single right scene.

03

Agencies and in-house marketing teams

Marketing leads producing seasonal campaigns, brochures, and digital assets for furniture brands — including configurator and e-commerce builds.

Why it works

One model. Every variant. Every image consistent.

Three things you get from CGI that you can’t get — at least not on this timeline or this budget — from photography.

→

Catalogue consistency across hundreds of SKUs

Every product photographed in identical light, identical angle, identical scene. The range looks like a range — not 200 separate decisions.

→

Add a fabric, get an image. No reshoot.

New colourway launching mid-season? The model is still there. The scene is still lit. The render runs and the image lands. No studio booking, no reshoot day.

→

Configurator-ready stills

SKU images delivered with consistent crop, transparent backgrounds, and matched lighting — built to drop straight into e-commerce and product configurators.

→

Hero scenes and SKU shots from one source

The same model produces the magazine-cover hero, the catalogue spread, and the white-background listing. Brochure to website to retail floor — all consistent.

selected furniture work

A few examples of images from our furniture archives.

Common questions

Things furniture designer teams ask us first.

Six questions that come up in nearly every first conversation. If yours isn’t here, ask.

Yes. Fabric is the hardest test in furniture CGI — weave, sheen, drape, light response. We build materials from your supplied fabric samples or supplier specs. Velvet reads as velvet. Linen reads as linen. Boucle, leather, performance fabrics — each handled to its own behaviour. The image will pass a buyer’s test under scrutiny.

As many as the range supports. We have produced over 200 SKUs from a single sofa model — every fabric, every size, every leg style — rendered into the same scene at the same camera. The model is the cost. The variants are incremental.

Both. Full ranges are where CGI scales hardest, but single-piece scenes are some of our most considered work. A launch chair, a designer table, a campaign hero — we build the scene to suit the product, get the light and styling right, and deliver imagery the piece deserves.

Yes — and this is one of the strongest cases for CGI. Every modular layout the customer can buy, imaged in the same room, the same light. Two-seat, three-seat, corner left, corner right, chaise, modular block. Each configuration reads consistently with the others.

Technical drawings or CAD files where available, fabric and finish samples, a list of variants and configurations, and a brief on the output you need — catalogue stills, scene composites, configurator-ready images, or all three. CAD accelerates the build but is not essential. We can model from drawings or detailed photographs.

Each project is quoted to scope. The model and scene are the largest cost — once they exist, additional variants are incremental. A 200-SKU range is not 200 times the cost of a single image. We provide a fixed quote within two working days of a brief, with deliverables, timeline, and revisions specified up front.

Start a furniture project

A new range. A single piece.
Either way — let’s see it.

Send technical drawings, fabric samples, or just a brief. We’ll come back with a quote and a timeline within two working days.

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