Service · Kitchen CGI
Photoreal kitchen imagery. No photography required.
Single 3D build
Unlimited finishes, layouts and viewpoints
CGI + AI
Higher realism without changing product accuracy
Marketing assets
Brochures, web, retail and advertising
Kitchen CGI · 3D modelling accuracy. AI-enhanced realism.
What we do
The complete visual toolkit for kitchen manufacturers.
Modern kitchen marketing demands far more than a handful of roomset photographs. Product ranges need to be presented consistently across brochures, websites, retailer submissions, advertising, social media and point-of-sale material, often with new finishes, layouts and products being introduced throughout the year.
Red & Gray provides the visual toolkit to support that entire process. We create photorealistic CGI for complete kitchen environments, individual cabinets, appliances, taps, sinks, worktops, lighting, furniture and styling accessories, all from an accurate 3D digital foundation. As your product range evolves, new imagery can be created quickly without rebuilding sets or arranging another photography shoot.
Our 24 years of commercial CGI experience is now strengthened by professionally applied AI. Rather than replacing CGI, AI enhances lighting, materials and natural detail while preserving the accuracy of every product. The result is imagery with a level of realism that sets it apart from much of the CGI produced today.
Full kitchen offer
Six specialist services. One production partner.
Kitchen manufacturers rarely need just one type of image. They need roomsets, product heroes, launch visuals, retailer assets and campaign content that all work together. Our service has evolved over 24 years to cover those requirements through one production partner, from complete kitchen ranges to the individual products that go into them.
01
Kitchen range and layout imagery
Complete kitchen environments built around your products. Launch new ranges, introduce fresh finishes and explore different layouts without rebuilding showroom sets or arranging another photography shoot. One accurate CGI build becomes a long-term marketing asset that grows with your product range.
Range launches
Layout exploration
Finish variants
Catalogue stills
Brochure scenes
02
Appliances in situ
Show integrated and freestanding appliances exactly where customers expect to see them. Positioning, finishes and surrounding kitchen details can be controlled for each product, giving you consistent standalone, in-situ and campaign imagery across the range.
Integrated appliances
Freestanding ranges
Extractor hoods
Brand co-op
03
Smaller domestic appliances and objects
Small appliances, cookware, accessories and decorative products deserve the same production quality as the kitchen itself. We create imagery for individual products as well as placing them naturally within kitchen environments, giving you standalone product assets and lifestyle content from the same brief.
Countertop appliances
Hero renders
In-situ placement
Lifestyle styling
04
Kitchen taps and sinks
Reflective metals, brushed finishes and precision engineering demand exceptional material accuracy. We reproduce these details consistently across individual products and complete ranges, giving manufacturers controlled imagery for every finish, angle and application.
Finish variants
Hero imagery
In-situ scenes
Manufacturer briefs
05
Animation and motion
Bring kitchens to life with product demonstrations, drawer and door movements, room walkthroughs and promotional video. Every animation is created from the same CGI build as the still imagery, making motion content a natural extension rather than a separate production.
Door and drawer opens
Kitchen tours
Configurator sequences
MP4 and 4K
06
CGI and AI composite imagery
Professional AI is integrated into our production process to extend what CGI can achieve. It helps create richer environments, more natural materials and rapid scene variations while the underlying CGI preserves the accuracy of every kitchen product. The result is imagery that looks more photographic without compromising the design.
Environment variations
Seasonal dressing
High-volume output
AI composite
Specialist offer
Specialist CGI for taps and sinks.
Reflective finishes, engineered surfaces and precision manufacturing leave little room for error. Our production process is designed to capture every detail accurately, creating photorealistic imagery for individual products, complete ranges and lifestyle settings without relying on traditional photography. The result is flexible marketing imagery that remains consistent across every finish, angle and campaign.
Finishes
Chrome, brushed, matte black, rose gold, gunmetal — all from one model
Output types
Pure product heroes, worktop context, in-kitchen placement
Audience
Tap and sink manufacturers, plumbing brands, kitchen retailers
Scale
Single product to full range — same brief structure
The Commercial Advantage
A visual asset library that keeps delivering.
A kitchen range never stands still. New finishes are introduced, products change, campaigns move on and retailers ask for different content. With the core visual assets already created, much of that new imagery can be produced from what you already have — without rebuilding the project or commissioning another photography shoot.
Build once. Create for years.
An approved kitchen build gives you a starting point for far more than the original brief. Return to it for new doors, new viewpoints, alternative layouts, additional product imagery and future campaign requirements without starting production again.
One build. New briefs whenever you need them.
Keep pace with your product range
Introduce a new door finish, worktop, handle, appliance or colourway without recreating the entire kitchen. Existing assets can be updated around the change, making it easier to keep marketing imagery aligned with the range you are actually selling.
Update imagery as quickly as your products change.
Get more from every setting.
A room created for one hero image can produce alternative angles, detail shots, product views and differently styled compositions for brochures, websites, retailers, advertising and social campaigns.
More content from the work already completed.
Reduce the need for repeat photography.
When the next campaign needs a different angle, finish or product combination, you are not dependent on rebuilding a physical set and organising another shoot. Existing assets give your marketing team a faster route to the next image.
An investment that keeps producing new content.
invest for the future
More than images. A complete visual production asset.
You do not need to create everything at once. Start with the kitchens, products and imagery you need now, then add to the library as new ranges launch and marketing requirements change. Each project leaves more approved assets in place for the next.
APPROVED PRODUCTS
Accurate 3D models ready for future use.
PROVEN SETTINGS
Kitchen environments that can be returned to and developed.
DEFINED MATERIALS
Approved doors, finishes, worktops and other surfaces already established.
PRODUCTION KNOWLEDGE
A growing understanding of your ranges, specifications and visual standards.
Selected kitchen work
A selection of kitchen imagery from our archives.
who its for
Built for every part of the kitchen industry
Whether you manufacture complete kitchens, supply specialist components or manage marketing for multiple brands, the challenge is the same. You need imagery that accurately represents your products, reflects your brand and can keep pace with changing ranges, campaigns and customer demands. Our production process scales from individual products to complete kitchen collections, giving every client the same level of quality and control.
01
National kitchen manufacturers
Launch new ranges, introduce finishes and keep every catalogue, retailer and campaign supplied with consistent imagery. We become an extension of your marketing team, producing visual assets that grow alongside your product range.
02
Tap, sink, and appliance manufacturers
From a single mixer tap to a complete appliance collection, we create product imagery that works both as standalone marketing assets and within fully styled kitchen environments, helping customers understand how your products look in context.
03
Trade kitchen and retail brands
Support showroom marketing, websites, brochures and seasonal promotions with imagery that remains consistent across every customer touchpoint. New products and updated displays can be introduced without arranging another photography shoot.
04
Creative Agencies
When your client expects high-quality kitchen imagery delivered on time and on brand, we provide the production capability behind your campaigns. We work seamlessly with agency teams, delivering imagery that integrates naturally into wider marketing activity.
Every project starts with precision
Commercial accuracy
Every image is created from accurate 3D models and manufacturer specifications before being professionally enhanced with AI. The result is imagery that remains true to your products while achieving a higher level of photorealism.
BUILT AROUND YOUR MARKETING TEAM
Easier production over time
As we become familiar with your products, specifications and approval process, each new brief starts with more knowledge already in place. Less explaining, fewer unknowns and a production partner that understands how your kitchen ranges need to be presented.
long term CGI expertise. Enhanced by AI.
24 years of experience
Our production process combines over two decades of commercial CGI experience with carefully applied AI enhancement, delivering imagery that exceeds the quality expected from traditional CGI alone.
From a kitchen client
Proof, not promises.
Common questions
Things kitchen teams ask first.
Six questions that come up in nearly every first conversation. If yours isn’t here, ask.
Start a kitchen project
Let’s discuss your kitchen project
Whether you’re planning a new kitchen range, refreshing existing marketing or replacing expensive photography, we’d be happy to look at your brief. We’ll discuss your products, recommend the most effective approach and explain exactly how we can help before any work begins.