Case study · 01 · UK kitchen brand
Seven kitchen ranges. Eight weeks. And a production route still to prove itself.
For the seasonal launch of seven new kitchen ranges, the client agreed to put CGI and AI imagery to the test. Pre-approved product photography remained available in the background if this approach didn’t go as expected, with studio shoots planned if required. But confidence grew quickly as the work developed, leading to additional close-ups, cabinet details and styled imagery being commissioned for the brochure.
sector
Kitchen manufacture
client type
UK kitchen brand
scope
7 kitchen ranges
output
Hero · room views · detail imagery
production
CGI + AI enhancement
timeline
8 weeks
kitchen range setting · brochure imagery
01
problem
A different approach for the client, with no room for uncertainty.
The client had committed to using CGI and AI imagery for the seasonal launch of seven new kitchen ranges, but understandably wanted reassurance before relying on it across the brochure. Their existing pre-approved product photography remained available as a fallback, with studio shoots an option if the new imagery failed to reach the standard they needed.
The initial requirement was substantial: a hero image and three supporting room angles for each of the seven ranges, all developed, reviewed and approved within an eight-week production window.
So the challenge wasn’t simply producing the volume of imagery. The work had to establish confidence early enough for the client to commit to the process, while leaving sufficient time to develop and finish all seven ranges before the launch deadline.
02
solution
A production process the client could see taking shape.
Rather than asking the client to commit to finished imagery before they were comfortable with the process, each kitchen was developed through detailed draft stages. Layout, styling, product placement, materials and camera positions could all be reviewed while there was still time to make less impactful amendments.
The first completed drafts became an important turning point. As the client saw the quality developing and understood how much control they retained, the initial caution around CGI and AI began to disappear. Communication remained close throughout, keeping approvals moving and allowing production to progress across all seven ranges.
That confidence also changed the brief. The client began identifying opportunities for additional cabinet details, drawer close-ups, styling shots and other supporting views that had not formed part of the original requirement. These were incorporated into production alongside the main room imagery, creating a broader set of assets for the finished brochure without losing sight of the eight-week deadline.
development
Detailed drafts throughout
Each range was developed visibly, giving the client clear opportunities to review the room, products, styling and viewpoints before final production.
collaboration
Decisions made as the work developed
Regular communication kept feedback immediate and allowed approvals, refinements and new requests to be dealt with while the project was moving.
expanded brief
More imagery as confidence grew
Additional close-ups and detail views were commissioned during production, extending the brochure beyond the imagery originally planned.
selected work
The best bits from this project.
THE 3D modelled FOUNDATION
A photographic finish, built on an accurate 3D base.
FINISH & TEXTURE
Realism is often found in the smallest details.
03
outcome
From testing the approach to asking more of it.
The additional imagery gave the client more ways to present each kitchen. Wide views established the overall design, while closer compositions could draw attention to cabinetry, storage, finishes, styling and the smaller details that distinguish one range from another.
That variety made the imagery more useful across the brochure. Rather than repeatedly relying on full-room views, pages could be built around different scales and points of interest, giving individual ranges more space to establish their own character.
Most importantly, the complete image requirement was produced within the eight-week programme agreed at the outset, including the additional imagery commissioned as the project developed.
7 RANGES
A distinct visual treatment developed for each kitchen collection
MORE CHOICE
Wide views, alternative angles and close details for brochure layouts
8 WEEKS
The expanded image requirement delivered within the original programme
Start a project
Do you have new kitchen designs coming up to launch?
Send us the information, product references and what you need to produce. We’ll look at the scope, recommend the most effective production approach and give you a clear route from initial brief to finished imagery.