about red and gray
A proven CGI studio. Entering a new era with AI.
Red and Gray produces photorealistic imagery and animation for manufacturers, brands, agencies, architects and developers. From individual visuals to extensive image suites, we create commercial assets for launches, campaigns, sales and ongoing marketing.
24
Years in commercial CGI
10
Specialist visual services
who we are
Experienced CGI specialists, working with a new generation of visual tools.
Red and Gray has produced commercial 3D imagery since 2002. That experience has built the technical knowledge and visual judgement needed to turn complex briefs, designs and product information into accurate, convincing images.
AI now extends what we can achieve within that process. Used expertly alongside CGI, it helps us improve realism, refine environments and explore more variations while retaining control of the final image.
New technology only matters when it produces better work.
why clients trust us
We take the time to understand what the imagery needs to achieve.
We build lasting client relationships by taking the time to understand every brief properly. That means listening carefully, asking the right questions and gaining a clear understanding of the product and purpose behind the imagery. Direct communication throughout keeps the process clear and ensures clients always know where their project stands.
That trust is maintained by delivering imagery that meets the brief at the quality expected. Whether producing a single visual or managing a larger programme of work, clients receive the same care, attention and dependable service from first conversation to final approval.
why specialists matter
A narrower focus. A stronger visual service for you.
Many creative studios offer CGI as part of a much broader service. At Red and Gray, commercial image production is the core of the business. Our experience, technology and production processes are all focused on creating accurate, photorealistic imagery that works for the client.
The generalist approach
Image production within a wider offer.
red and gray – The specialist approach
Focused capability. Deeper expertise.
the production standard
A consistent set of standards, applied throughout production.
Every image is reviewed throughout production, not simply checked before delivery. We assess it against the agreed brief, the accuracy of what is being represented and the credibility of the image and its intended commercial use. Anything that weakens the final result is resolved before the work is presented for approval.
Standard 01
Accurate to the brief.
Standard 02
Convincing in every detail.
Standard 03
Ready for commercial use.
If something is not right, we correct it before the image leaves the studio.
founder
Founder-led. Still directly involved.
Phillip Edgar founded Red and Gray in 2002 and continues to lead the studio today. His involvement has maintained a consistent standard across the business while the way we produce imagery has developed substantially.
Phillip remains close to both the client brief and the final work. That direct oversight brings experience and accountability to every project, ensuring the imagery answers the brief and is ready to represent the client’s product, brand or development.
Phillip Edgar
Director · Red and Gray Limited · Since 2002
who we work with
Three buyer types.
One shared problem.
The briefs are different, but the pressure is similar: produce the right imagery, maintain the required standard and keep marketing moving without the imagery becoming the bottleneck.
type one
Sales and marketing teams responsible for products, ranges and launches.
Manufacturers need consistent imagery across multiple products, finishes and configurations—often before physical samples are ready. CGI makes it possible to produce, extend and update those assets without repeatedly returning to photography.
type two
Marketing and creative teams managing demanding client accounts.
Agencies need specialist production capability they can rely on when briefs require photorealistic imagery, multiple deliverables or rapid variation. We work within the established creative direction and provide dependable support from initial brief to final delivery.
type three
Project teams presenting buildings and spaces before they exist.
Architects and developers need imagery that communicates the design accurately while giving it atmosphere and commercial appeal. We translate plans, specifications and design intent into visualisations for planning, sales, investor communications and pre-launch marketing.
Start a conversation
Tell us what you need to produce.
Whether you need a single carefully resolved image or an ongoing programme of visuals, send us the brief. We will review and explain the most effective way to produce it.